If you asked me to describe what I do in a single sentence, I would say I help female entrepreneurs charge tens of thousands per client with integrity, so they can amplify their results and increase their income with ease. So it’s understandable that you may think that because of the work I do, I am money-driven. But I’m not. I am value-driven.
Charging more for your services is not about the money itself. Money is an excellent tool that supports both your business growth and the quality of your life. I once heard that we should consider money as the “oxygen of our businesses,” and that’s a really great way to look at it.
Could charging more change your life & business?
Thinking about charging more might cause you to feel triggered due to the beliefs you have about money. For example, “money doesn’t create happiness,” or maybe “don’t be greedy” or ”don’t be selfish.” You may also be worried that your clients won’t get the results they want from working with you and then be unhappy about their decision to hire you.
But let’s consider this differently. Raising your prices changes your life and business, not because you have more money, but because of the business owner you become as a result. Having the money to invest in support for your business means you will be less burnt out and less cranky! Whether that’s working with a virtual assistant, outsourcing your bookkeeping, or having website help on call, you no longer have to do it all alone. You’ll have more time, energy and the space to be the best version of yourself for your clients – which may even lead to them getting better results from working with you.
But you will only allow yourself to charge more once you have obliterated your limiting beliefs (possibly even unconscious beliefs) about money.
A tale of two business owners
Deciding to charge more for your services is a choice that’s not just based on the money. It’s about you stepping up and deciding that you want to serve your clients in a more valuable and profound way. It is accepting that you are excellent at what you do and committing to being even better.
Let’s imagine two business owners; we’ll call them Gemma and Andrea. They’re both life coaches who help their clients to get promoted at work, both making around 25k per month. The only difference is that Gemma achieves this by working with only five clients each month, while Andrea works with 25 clients every single month to generate that 25k.
Who do you think is overworked, exhausted and starting to resent her clients because she feels they don’t appreciate the value she delivers? Yes, it’s Andrea. Who’s feeling guilty because she works far too much and has no time for her family? Andrea as well.
Now, who can serve her clients in a more profound and personalized way? It’s Gemma, right? Who has more mental space to grow her business? That’s Gemma too. Who has more energy after work to spend time with family and friends? Gemma as well. Finally, who do you think has overcome her limiting beliefs? Gemma, for sure.
So why do I say that charging more is not about the money? Because the main goal is not to make more money for the sake of money itself. It is not just about “more.” It’s about the journey of the business owner that you are becoming while allowing yourself to receive more for your work. Without feelings of guilt, shame, or compromising your integrity.
Related Reading: 3 Steps to Boost the Value of Your Services
Challenge your money beliefs
Now we know and accept that money is an excellent tool that will allow us to grow our businesses and have a better quality of life – whatever that means for you. It could be a bigger house, more holidays, being able to work less, donating to causes that you’re passionate about, adding to your kids’ college fund, or investing for your retirement. Possibly a combination of some of these and perhaps even all of them? Knowing that these things are taken care of reduces the pressure in your life and positively affects your physical and mental health.
That’s not to say that there’s a “one size fits all” formula for coaching. For example, you “must do video as part of a successful marketing strategy” or “the only way to grow your business successfully is to hire a large team.” Coaching based on “shoulds” is not the answer. What works for one business may not be the right path for you. But to uplevel your business, you have to uplevel yourself as well. And that means pushing yourself to do things you may find challenging.
And that’s why it is about the money.
The reality is that money will allow us to have that additional level of comfort that we want. It’s the oxygen that will enable us to grow our businesses, giving us more time, space and freedom in our lives.
Sit with the idea that money is neutral. Neither good nor bad, rather something to be used according to your values and interests. Money won’t make you a bad person; it will just amplify who you already are. Once you are ok with this, you’ll realise that you weren’t feeling triggered due to money itself, but because of the beliefs you’d assigned to it. And that realisation might be the missing piece you need to step up and charge more.
I hope this article has helped you to look at money in a different light. And, if you are open to raising your prices and charging more for the work you do, then go ahead and download my free worksheet with a simple exercise to help you to increase your fees. I use this same method with my VIP clients, many of whom were able to double their rates immediately afterwards.
Go and check it out for yourself; I’d love to know how it works for you.