Increase Your Rates with Confidence

The D.I.A.M.O.N.D. Framework

You know that your services are worth more than what you are charging now but increasing your rates is intimidating and confusing.  

What should I charge? 

What’s the going rate? 

How much is this worth? 

When should I charge more? 

How do I justify a price increase?

What will people pay?

Charging higher prices is not just about increasing your rates or comparing how much others are being paid. It’s not even about what you think people will pay. It’s about providing immense value and impeccable service to your ideal client, knowing that your clients will get the transformation they are looking for through the top quality services. This makes increasing your rates feel natural and in complete alignment with your business vision. 

The D.I.A.M.O.N.D. Framework is a unique system in the journey towards increasing your rates with confidence. 

Decision – Integrity – Assessments – Mindset – Offer – New fees – Dare to up-level

This framework allows  your clients to  feel amazing and excited about their results. This solidifies your high ticket offer. Being intentional about what you put in your offer and mindful about the results you provide creates a foundation for business success.


Like all things in life, a decision is the first step towards remarkable change. Unfortunately, businesses are often run on autopilot, doing what has worked in the past while achieving little to no forward momentum. 

“It’s the smallest decisions that can change your life forever.” 
Keri Russell

In order to get the ball rolling, you need to make the choice to be intentional about your goals and the actions you need to take to achieve them. You need to make the decision to uplevel and go the extra mile to deliver more value, charging appropriately, without burning yourself out. 


Being unmistakably honest while acting within your morals and values provides a solid foundation for doing business. The sincerity that you show your clients, employees, and contractors should be equal to that which you show yourself. If you have been undercharging for a long time then you have not shown integrity towards yourself. You cannot live authentically while serving others if you do not show yourself the same respect by charging what your service is truly worth. 


At the core of my D.I.A.M.O.N.D. Framework are pricing, income, positioning, and value analyses. These guide you in knowing where you are now so that you can find the easiest and simplest way to get to where you want to be. These assessments pinpoint how you can provide huge value focused on the things that are really important to your business and your ideal clients. Sharpening these attributes ensures that you’re building a business that is truly aligned and will make you happy. 


Money and pricing mindset challenges are what make you ask all the questions, looking to others, comparing, and hesitating to own your worth. Release the energetic blocks that are holding you back from being confident in raising your rates. 

“Abundance comes in many forms, do not limit your abundance by trying to control how it will flow, just know that it will come.”
Shelly Sullivan

Maybe you know that you have these blocks; maybe you don’t. Maybe you know what they are; maybe you have no clue. No matter what, doing energy work around these barriers will help you to switch from lack mindset to abundance mindset, which will free you from the uncertain thoughts you have around your pricing.


Create something amazing and be intentional about the value you are providing. This process has less to do with adding more work to your pile and more to do with taking out what is not needed. Include only the essential things that will support your clients in getting the best results, faster. Being efficient and intentional in your service will increase your clients’ results with decreased time and effort. These are the makings for a high value, high ticket offer.

New fees

After breaking down the barriers that were holding you back from levelling up, you can confidently assign a new, higher rate to your services. Building the business that you want in a sustainable and enjoyable way has never been easier. When you provide immeasurable value to your clients, without burning yourself out, you can own your fees with the knowledge that they are an accurate representation of the amazing results your clients will achieve.

Dare to up-level

Even after learning and growing both personally and professionally, it’s not always easy to sustain.  Fear can creep in and cast a shadow of doubt over the services you’ve worked so hard to provide. Following through and facing your fears can make all the difference. 

“Sometimes being uncomfortable is the only way to save yourself from settling.” 
Andrea Ager

Pushing through these dark moments is made a lot easier when you have the accountability, wisdom, experience, and support from a reliable ally. Knowing that you have someone by your side when things get tough is the helping hand that will keep you on the path to success.

Some elements of the Diamond framework may already be clear for you but you may be struggling with other parts. This framework was custom-made to empower female service-based entrepreneurs to be able to take their services to the next level. So ask yourself:

Are you settling for the status quo?

Do you have an abundance mindset?

Are you providing outstanding value? 

Have you evaluated your path to success?

Are you working too much?

Are you charging enough?

As female entrepreneurs, we are in the position to decrease the gender income gap and it is our duty to do so. When you make it about the people who you can help and not about yourself, you will be better able to amplify the value within the services you offer and charge accordingly. This is what the Diamond framework is about: finding a balance between giving great value and being open to receiving great rewards in return. 

You deserve it. 

If you’re finding it difficult to see the value in your services and pricing is coming as a challenge then download the Dare to Charge More guidebook. 

Send Your results to so we can celebrate your successes together!

I can’t wait to see your transformation!


Share on facebook
Share on twitter
Share on linkedin