Are you interested in turning your business services into a high ticket offer?
There are SO many benefits of a high-ticket offer.
There’s no doubt that it’s one of the BEST strategies to increase your income and grow your business.
But despite this, many entrepreneurs can be intimidated to venture into the high-ticket space.
Maybe you worry no one will pay premium rates, clients will get scared off, or you’ll lose business altogether.
I promise you, that couldn’t be further from the truth!
Since 2000, for over 20 years, I’ve created and sold offers from $10K all the way up to $750K. If these high ticket prices surprise you, just know there’s a method to follow to get from one price point to the next!
Charging these prices ISN’T impossible. Both I and my clients do it. And I want to help you do the same. 💪🏽
What’s a High Ticket Offer and Why Is It Important for Your Business?
First, let’s define what a high ticket offer (or what I like to call a high-value offer!) is. The way I define this term may differ from what you’ve read or seen online.
Many people in the online space consider a high-ticket offer as an offer over $2000.
However, in my work, I consider a high-ticket offer anything above $7000.
This means you have clients enrolling in your 1:1s or small group programs at $7000 or more per client.
The High Ticket Offer “Sweet Spot”
There’s a price point with high ticket offers that I like to refer to as the “sweet spot”. This is the price point where your services are increased at the MAX highest price where it’s too irresistible for clients to not purchase.
For example, with my clients, if they’ve been charging between $2K – $3.5K, then they can create a package between $7K to $9K. Or, if they’re already offering a program for $5K, they can take the leap and create a high ticket package up from $10K onwards.
The 7 Benefits of High-Ticket Offer
To help you understand this concept of incremental high pricing, I’ll be sharing with you 7 benefits of creating a high ticket package. I’ll be covering the following benefits:
- Your business becomes more profitable
- You create more time freedom
- You produce more cash flow
- Your high ticket programs prevent burnt out
- You stop trading your time for money
- You’re seen as an expert in your field
- Your business becomes simple to run
Let’s get into these seven incredible benefits! 👇🏽
1. Your Business Becomes More Profitable
The first benefit of having a high ticket package is that your business becomes more profitable.
It’s simple – high ticket offers bring in a greater income per client.
For example, let’s say you have 5 new clients per month at $2K per client. You’ll be invoiced $10K per month. However, if you have a program that’s $7K per month and still have those 5 clients per month, then you’ll be bringing in $35K.
Of course, the question you might be asking is if you have the time available to serve those 5 clients. You might worry that if you’re charging over 3x more per month, that you’re going to have triple the work.
But this isn’t the case.
Know that just because you create a high ticket offer, doesn’t necessarily mean you’ll be needing to work more to deliver to your client. There are strategies I use and teach my clients where you can deliver HUGE value without working more hours.
2. You Create More Time Freedom
When you create a high ticket offer, not only do you create more financial freedom, but you ALSO create more time freedom. This is due to the fact that you don’t need to work with as many people to reach your desired income goal.
Just to keep with the example mentioned before in benefit #1, let’s say you’re working with only 5 clients at $2K per month. That means you have a $10K per month business.
But what if you decide to only work with 3 clients per month with an offer of $7K? That means you’re reducing the number of clients you work with AND at the same time, your income has more than doubled.
While you reduce the number of hours spent on client work, you also reduce the number of hours spent on any administrative tasks, client communications, and invoicing. You get to focus your time and energy on a select number of high-end clients rather than spread yourself too thin!
3. You Produce More Cash Flow
The third benefit of offering a high ticket package is that you can create greater cash flow, even with a small list of potential clients.
I call your small client list the Big Magic of small numbers.
Those small numbers are the number of clients you enroll every single month at a high ticket level. This creates Big Magic because you produce an incredible income at the end of the month with only a few clients.
4. Your High Ticket Programs Prevent Burnout
Offering high ticket programs keeps you from slipping into over-delivering and burning out.
Believing that you always have to keep hustling to find clients to make more money is a common trap that many people find themselves in as they grow their business.
This is why you need to develop a high-ticket package that allows you to scale your business without having to work longer hours.
If you choose to work with me and implement my D.I.A.M.O.N.D pricing framework, we’ll create your high ticket offer with intention – including the strategy, pricing, and deliverables that’ll get you to where you want to be.
5. You Stop Trading Your Time For Money
Business owners, did you know that you can focus your business on creating extraordinary results for your clients, without selling your time!
If you’ve been selling your services by the hour, together you and I can change that. When you work with me to create your offers, we’ll take a look into the time it takes you to deliver a specific service.
We’ll evaluate your pricing and your offer/package based on the result and VALUE that your client is getting – not on how many hours it takes you to deliver!
It’s time for you to stop trading your time for money.
This doesn’t necessarily mean you have to create a course. You can stop trading your hours for dollars even if you work one on one with your clients or if you’re delivering a service.
Working in this way liberates you to enjoy your business, and gives you more time to enjoy and love your life. Again, it will allow you to really focus on the few clients you have, and then free up your time.
If you started your business for freedom, but quickly found yourself overwhelmed with work and clients, building a high-ticket offer will get you back to the business you originally dreamt up!
6. You’re Seen as an Expert in Your Field
Want to become the go-to expert in your niche?
One of the benefits you’ll LOVE about high-ticket offers is they position you as the best of the best. You’ll quickly be seen as one of the TOP service providers, coaches on consultants in your industry. And we all know that being known as an expert in your field of business is key to having others refer you to potential clients!
When you’ve created a strong brand as a premium expert and you provide high-end service, you can command higher price tags from prospects. You’ll be known as someone who produces true results and is worth every penny you charge. 💪🏽
7. Your Business Becomes Simple to Run
Say it with me: simplicity is key to success. ✨
I KNOW you didn’t start a business to be frazzled and stressed out, dealing with dozens of clients every single month.
When you run your business using high ticket packages, you keep your business simple to run. This has a major impact on your health too by lowering your stress levels.
I can assure you that you’ll see a very big difference in your energy levels when you offer your high ticket packages. For example, let’s say you enroll 5 clients every single month and make $10K. The amount of mental energy and stamina you use to run that $10K business is far greater than if you have a business enrolling just 3 clients per month and making $20K.
When you concentrate on one business model that focuses on high ticket offers, you’re simplifying your business and making it way more sustainable.
When you create an offer in a way that delivers huge value to your client without you having to work overtime, your business is much simpler and more sustainable to operate.
You get more freedom and time to do what you love. Which in my opinion, is what business should be about!
If you’re a business owner, creating high ticket offers is the BEST way to scale and run your business! It’s the perfect time to make that leap to increase the prices of your services. And when you work with me, we’ll work on crafting, strategy, and implementation for marketing your offer with intention.
Many start their businesses because they want to make more money and have the freedom to do the things they love! But over time, you realize that to get to a point in your business where those two are possible, it won’t happen until you take action and start formulating a newer business model focused on high ticket packages.
Know that this is possible! Don’t let your limiting beliefs that you have to work harder, that you’re leaving people behind, or that you’re being greedy trigger you and prevent you from taking that next step.
Running my business offering high ticket services to my clients has helped me experience these seven benefits for me, my business, and my family, and I want the same for you.
If you’re interested in learning more about the how-tos on high ticket offers, check out how to work with me as your high-ticket offer coach and mentor to get the support you need!