7 Questions to Ask Yourself Before Hiring a Business Coach

The decision to hire a coach to help you develop your business isn’t one to be taken lightly. There are so many factors to consider, and it’s easy to end up overwhelmed by the choices. Is this the right time to work with a coach? How do you know which coach is right for you? Will they really be able to help you grow your business and achieve the results you want?

Whether you have worked with a business coach or mentor before, or you’re considering it for the first time, here are seven questions to ask yourself before making your final decision to invest in coaching support.

1. Are you ready to make crucial decisions?

Are you ready to make important decisions, not just in your business but in your life as a whole? If you want different results in your business, then you have to do things differently, even though those decisions may feel uncomfortable at first.

2. Do you have the right mindset?

Is the decision to work with a business coach coming from a place of growth, or are you looking for help from a place of desperation? If things are tough in your business and you need to make more income urgently, now may not be the best time to invest in support. You’ll get the best results from your coaching experience if you’re hiring an expert from a growth mindset.

3. Are you ready to do the work?

This ties in with question one and the idea of being ready to do things differently. Are you willing to do the necessary work? Are you prepared to stretch yourself and leave your comfort zone to achieve the results you want from your coaching?

That’s not to say that there’s a “one size fits all” formula for coaching. For example, you “must do video as part of a successful marketing strategy” or “the only way to grow your business successfully is to hire a large team.” Coaching based on “shoulds” is not the answer. What works for one business may not be the right path for you. But to uplevel your business, you have to uplevel yourself as well. And that means pushing yourself to do things you may find challenging.

4. Are you willing to take responsibility for your results?

In my experience, the business owners that get the best results from their coaching experience are those who take responsibility for the outcome. If you expect your business coach or mentor to achieve the desired results for you, that’s a red flag for me, and I would suggest that you rethink that perspective before investing in coaching support. Ultimately the one creating the magic is you, and you have to be clear on that as well.

5. Are your values aligned with those of your coach?

Up until this point, our questions have been primarily focused on you. Now let’s also consider the person you want to work with. For an effective coaching relationship, it’s crucial that your values are compatible with those of your business coach or mentor.

As well as wanting to grow their business by achieving a certain income goal, the clients I work with also need to be genuinely interested in providing true value and supporting their clients to reach the transformations they want. If that’s not the case, the working relationship will not be a good fit, and we won’t proceed. So before taking the leap into coaching, ask yourself whether you’re on the same page as your coach or mentor when it comes to values and beliefs.

6. Are you clear on what “coaching” means to you?

Are your expectations of the business coach or mentor you choose aligned with the service and results they provide? Are you looking for someone who will tell you exactly what steps to take next in your business? Or do you want guidance and support to discover the answers yourself so you can apply them? Different people attach different definitions to the term “coach,” and it’s essential that you are very clear on exactly what type of service you are investing in.

Let’s take the example of a sports coach, who will usually give their team clear instructions on what to do and how to play. Based on this, it’s understandable that you might assume a coach will have all the answers for you. But true coaching is about asking questions that prompt you to come up with your own answers. The coach is a facilitator rather than an instructor.

I consider myself a business coach and a mentor because it’s really important to me that my clients make their own decisions for their business. They are the ones who are growing their business. They’re the ones who’ll be working on that business long after our coaching relationship has ended. Therefore it’s crucial that the business owner makes those important decisions.

However, my clients do expect some guidance as part of our work together. After all, that’s why they’re hiring me – to help them achieve their desired results more quickly. I bring three decades (yes, three – I started my first business aged 14!) of sales and marketing experience to my work, and 20 years specifically creating and pricing high-end offers. And that’s the hat I’m wearing when I’m mentoring, helping my clients reach their business goals in the easiest and fastest way possible. My clients are very clear on that before they sign up to work with me.

It’s also worth noting that coaching is not a regulated industry, and so anyone can present themselves as a coach without necessarily having qualifications or certifications. For this reason, and for the sake of having accurate expectations of your results, make sure you research thoroughly before making your final decision.

7. Does it make financial sense for you?

A coaching program will generally involve making a significant financial investment, so this is the time to run the numbers.

My clients invest a five-figure sum to work with me, but generally, if they enroll just one client during that time, they have made their investment back. If they enroll two clients, they are starting to make a clear profit, and usually, my clients will enroll more than two new clients during the first 45 days we’re working together. So, in this case, it’s a no-brainer for them! 🙂

Look at the investment you’re considering and calculate how many clients you would need to break even as a result. How many would you need to enroll to achieve a specific income goal? Once you know the answers to these questions, you can decide if it makes sense for you to proceed.

If you are considering investing in a business coach or mentor, I hope these questions will guide you to make a more informed and confident decision and, most importantly, the right decision for you and your business.

Are you thinking about working with a coach or mentor for your business? What’s the one question that you’d like answered before you move forward? Let me know your answer below in the comments.

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