So You Can Charge What You Service is Worth
There can be a lot of drama around pricing when you’re in business – especially as a woman. In many cases, women feel as though they need to charge less than their male counterparts in order to get the sales they need to continue serving. Unfortunately, this means more work for an already overworked and underpaid half of society. This situation breeds all kinds of problems in life and business. It undermines credibility, instills lowered job satisfaction, and increases the chances of burnout.
The most desirable solution to this inequality is to not only price your services fairly but also to feel confident raising your prices as your business scales. Feeling comfortable with this type of financial freedom is best achieved by boosting the quality of your services so that they reflect their associated prices in the eyes of your ideal client. When your service value is in alignment with your fees, you can feel good about how you approach sales and business ownership. You can have confidence in charging premium prices by following three easy steps towards a high-value program:
- Believe It
- Own It
- Design It
By offering a high-profile service and charging accordingly, you will attract clients who are serious about the outcome of their business relationship with you as most people associate a higher cost with a higher value. Through strategic confidence building, authenticity, and project implementation you will be able to serve a smaller number of clients in a more profound way without the money drama of a lower-priced offer.
1. Believe It
It’s all about confidence. When you know, without a doubt, that what you have to offer has exponential worth for the client who you serve then it becomes a lot easier to price with conviction. Remember, you’re the expert at what you do. It may feel like what you offer is common knowledge, but it took a particular series of events for you to obtain the knowledge you have with your unique perspective. What comes easy to you may not come easy to others so it’s important to be able to see yourself through the lens of the client to find your value.
Ask yourself: How does the service I offer change the lives of others?
When there is a congruency between giving and receiving it is easier to navigate the potentially intimidating space of pricing in your business. Learning to value yourself and your services is the first step in the direction towards feeling confident and comfortable charging what your service is worth.
2. Own It
There are two main elements to stepping into your true gifts when developing a high-value program: own your talents and be authentic. Both depend heavily on the confidence you built in the first step when you learned to truly believe in yourself and what you have to offer.
Own Your Talents
Having a program based on your particular talents and strengths will not only make life easier for you when implementing them in your service but will also highlight the best way that you can serve your ideal client. You will be better prepared to create a program that helps people in a profound way that no one can copy because no one does it like you.
You hold yourself back when you try to be like other people. Knowing yourself and utilizing knowledge about your distinct archetype will help you to find clarity and be more intentional with your services. You will build confidence in the reaffirmation of the qualities about yourself that you already know. This confidence will help you to break down barriers and follow the path that you may have been hesitant about before but now know will lead you to greatness.
Attract the right clients, whose values resonate with your own, and provide them with all that they could ever want from the person they’ve come to trust. Consistency in how you communicate and present yourself to the world builds trust. If you’re unsure about how to position yourself in this space, contact me and let’s figure out if you are a fit for my help
3. Design It
You’re confident in yourself and know, specifically, where your strengths lie and how you can use them to over-serve your clients without losing any stamina on your end. Use this invaluable information to design that program!
Two elements in program design that are seen as high-value are:
- providing something different and unique in the space you serve (be authentic).
- providing something better than what’s currently on the market which is where you use your expertise to fill gaps in the industry.
You already have all that you need to create a high-ticket offer that people will love and you won’t have to slave over in order to earn your worth! There are many strategies to consider when taking the first step in creating your offer.
Ask yourself: What does this program need to deliver in order to live up to the price?
However you choose to proceed, you now have a strong foundation on which to feel assured in the integrity, strength, and unparalleled value of what you’re putting out into the world. You can confidently know that the transformation your client experiences will empower them to move mountains and feel wholly enriched by their experience with you.
You’re worth it.